Ad Campaign Sells Dads on Fatherhood

Do dads need a commercial to remind them to do this?

The New York Times reported a new series of ads introduced by the Advertising Council yesterday. The target demographic? Dads. The hard sell? Fatherhood…The message — “take time to be a dad today” — is a good one. But is it a necessary one?

That’s the question I pose over at Babble today. If you are interested, just click here to¬†read more,

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