The Secret to My Toothbrushing Coercion

And there were three primary ways I accomplished that: (a) under-promising but over-delivering, (b) illustrating the benefits to be gained from the use of my products and services and (c) finding win-win situations.

Oddly, it’s those same three principals I find myself using over and over as I try to sell my kids on things that are ultimately for their own good. And last night was a perfect example.

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