Ad Campaign Sells Dads on Fatherhood

Do dads need a commercial to remind them to do this?

The New York Times reported a new series of ads introduced by the Advertising Council yesterday. The target demographic? Dads. The hard sell? Fatherhood…The message — “take time to be a dad today” — is a good one. But is it a necessary one?

That’s the question I pose over at Babble today. If you are interested, just click here to read more,

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About john cave osborne

John Cave Osborne is a writer whose work has appeared on such sites as DisneyBaby, Babble, YahooShine, TLC and the Huffington Post. He was also referenced by Jezebel one time, but he’s pretty sure they were making fun of him. He and his wife, Caroline, live with their five children and spastic dog in Knoxville, TN. Nothing annoys him more than joke-heavy bios written in the third person, with the possible exception of Corey Feldman.

  • seattledad

    Just read the article. And yes, to us it feels like preechin to the choir, but are we the exceptions. I really don’t think so.

    Great post JCO.

    • http://wwwjackbenimble.blogspot.com/ The JackB

      Nope, we are most definitely not the exceptions,.

  • http://www.almightydad.com Keith Wilcox

    I read the article. I don’t think it’s a necessary message. I don’t know any dads who don’t desire to spend time doing quality things with their kids. Unfortunately, though, this is the stereotype of dads thanks to a few noticeable bad apples. It’s assumed that dads are nothing more than cavorting career guys who don’t care to be at home with their families. It’s never been true, and not now, that dads need this reminder. It would be like reminding moms to stop watching soap operas during the day to take time to pick up their babies. Only a few idiots actually do that. The rest are being full time moms. It’s Unfortunate that men get saddled with this perception, but I guess it’s up to us to change minds one at a time.