I’m trying something new on my blog — a segment called JCO or JC NO. I’ve got four of them planned. The premise is simple. Each Thursday, I’ll tell a JCO story. Then y’all decide if it’s fact (JCO) or fiction (JC NO). To see if you were right, come visit me the following Thursday. Before offering up that week’s JCO or JC NO, I’ll confirm or deny the veracity (solid word, no?) of the prior week’s story.SO, without further ado, the first ever JCO or JC NO:
We’ve all done it. Call screening, that is. Not a big deal, right? Which is why I never thought in a million years that such an act would land me in the scalding hot water it did. Long before Lovie, Pookie, and the trips came on the scene, a call screening mishap actually threatened my very job. And in February of 2000, I was ordered to catch a flight to LaGuardia and a car service up to Connecticut to meet my boss in his office to discuss the matter.
“Is it true?” he asked as he fiddled with his gold cufflinks from behind his mahogany desk.
Shit. Why did I have to get all cute? Why didn’t I just program in his name?!
It was the Thursday before the Super Bowl, and I was cocktailing at a midtown Atlanta hot spot when my phone rang. Though not programmed, the number was a familiar one.
Answer or ignore? Answer or ignore? Answer.
Bad call dot com.
It was one of my biggest clients, a guy who generated over five million dollars of investor deposits in the variable annuity and mutual fund products I was wholesaling at the time. Not exactly someone I could blow off.
Sadly, the guy was an INTOLERABLE clown. And he’d seemingly taken to me on a personal level such that he was constantly inviting me over to his house to “hang.” These hang sessions bordered on cruel and unusual punishment, so much so that during each one, I had to constantly remind myself of the money I earned thanks to this guy just to make it through them. It eventually dawned on me that I was essentially engaged in a watered-down, non-physical form of prostitution.

I can't due to, um, an appointment to get my hair cut.
And this whore had finally had enough.
So I started politely declining his invitations, coming up with on-the-spot bullshit excuses which precluded me from spending time with him. But each excuse was becoming less and less believable. So that night, after telling him I couldn’t eat dinner with his wife and him the following Monday due to an “appointment to get my hair cut,” I vowed to never again get caught off guard by one of his calls. I pulled up my caller ID and programmed his number such that the following name would pop up each time he rang:
“Do NOT answer.”
Harsh, right? Maybe. But it’s not like I was blackballing the guy. I still visited his office, supported his marketing efforts, and took him out to eat frequently. You see, it wasn’t so much that I minded spending time with him. It’s that I minded spending MY time with him.
So a coupla weeks later, we’re eating lunch at the Blue Ridge Grill, a swank establishment where pin-stripes eat at the tables in plain view of the Stilettos who loiter at the bar. My client had left his phone in my car.
“Can I borrow yours?” he asked.
“Sure,” I answered, thinking nothing of it as I handed him my cell. He dialed his wife, but there was no answer.
“Hmm. She must be taking a shower or something. I’ll call her back in a few minutes.”
Five minutes later, he borrowed my phone again, only instead of dialing the number, he simply pressed “send” to pull up the “numbers dialed” scroll. And at the very top was the last number dialed — the call he had just made. And, according to my phone, that number belonged to a person named
Do NOT answer.
Pretty awkward ride back to his office, even for a seasoned bullshit artist of my sophistication. And a pretty awkward conversation with my boss, too. The result? I kept my job, but I lost my client. Even so, I went on to have a great year, shattering all my goals in spite of losing one of my biggest producers. Oddly, the business I lost from that guy was more than made up for by all the other business I picked up in the office. In fact, I became a bit of a cult hero to all the other brokers there.
Turns out I wasn’t the only one who thought my former client was a INTOLERABLE clown.
And there you have it. JCO, or JC NO? Lemme know what you think, if you’re so inclined.
Also, do you have a call screening calamity? Because I’d love to hear it.

















