M3Summit Recap

This past weekend, I had the pleasure of attending the M3Summit down in Atlanta. Here’s a quick recap.

First off, I was honored (if not a bit out of my league) to be on a panel alonside Danny Evans and Ron Mattocks. The subject of our talk was going from blog to book. Ever the contrarian, I spoke from the other perspective — that of writing a book, then leveraging it to quickly establish an online presence.

Each of us took different routes to get in print. Danny went the conventional way via a publishing house. Ron and I both self published, but Ron did a print on demand whereas I ordered a set number. (Which, incidentally, I need to finish selling. Get yours for only $9 — limited time only!)

Our three distinctly different personalities meshed well together. The Q&A session afterward went over the allotted time, but we certainly didn’t mind sticking around. Everyone had great questions, and it was awesome to get to interact with so many cool people.

Of course, there were a ton of great presentations. Like the one delivered by Jason Falls who spoke about brands and blogs. Though I personally am not into maneuvering this blog with profit in mind (except when it comes to my book — buy it, damn it.), Jason is a flat-out expert on the topic and provided lots of useful information for those who are hoping to court corporations.

CC Chapman encouraged his audience to consider themselves “content providers” as opposed to bloggers, and as such, develop a method to the madness of getting that content out.

Kevin Metzger broke down “Dads by the Numbers” with the help of his impressive survey. If you’re a dad, and you’ve not taken it, I strongly encourage you to do so. Kevin’s an exceptionally good man, and the numbers he’s gathering tell a compelling story.

The presentation I enjoyed most? It was delivered by the talented group over at DadLabs. Y’all, these guys are funny, super smart, totally dialed in, and extremely successful at what they’re doing. If you’re not on to them, you need to check them out. Lovie and I nearly wet ourselves watching this gem which showcases Daddy Brad hooking himself to a breast pump. Go visit their site, TODAY.

Sadly, I couldn’t see everyone as there were typically three sessions during any given time slot. Had he not been presenting at the exact same time Danny, Ron, and I were, I would have definitely checked out Caleb Gardner. He works in the Windy City with Edelman Digital and represents countless well known brands. He discussed his ideas pertaining to the organization of dads such that brands will pay us the attention we deserve.

I heard that Roland Warren of the Fatherhood Initiative was simply incredible. His organization seeks “to improve the well-being of children by increasing the proportion of children growing up with involved, responsible, and committed fathers.” He spoke at length on the topic and even showed clips from his appearance on Oprah which clearly displayed the overwhelming effect he had on the media queen. His impact on the folks who saw him present was just as strong. Though I missed him, I can’t wait to learn more about him.

Another person I wish I had seen was Angus Nelson. This dude is in touch. He spoke about the importance of being vulnerable. He’s also written an incredible book that Lovie can’t put down called Love’s Compass, which is kinda eerie because the last chapter in my book is called Fate’s Compass. What’s even eerier is that I strongly considered calling it Love’s Compass. Angus is an excellent guy. Really enjoyed meeting him.

Other great men I want to mention:

Chris Singer runs a wonderful site over at BookDads, not to mention his own personal blog where he chronicles (among other things) life with his adorable daughter, Tessa. As an added bonus, rumor has it he spooned my fleece. (Long story.) Of all the fantastic folks Lovie and I met in Atlanta, this guy is at the top of the list.

Jason Avant leads the smart, irreverent, and thought provoking crew over at, DadCentric. Meeting Jason in person did not disappoint. He’s been at this a long time and is one of the pioneers. Here’s a post of his I read the day before I left for Atlanta. I think it’s a good example of the edgy, yet universally applicable stuff he and all his guys constantly put out.

I finally got to meet PJ Mullen who is the voice behind one of the first blogs I ever read. It’s weird. You read these guys and follow them on twitter and develop an online rapport, then you meet them and they’re exactly what you thought they’d be like. PJ’s one of the great ones, y’all.

This dude? DadOfDivas? He SLAYS me. I’d known the guy for like four minutes before, at his insistence, I found myself standing back to back with him, Lovie carefully sizing us up. Well, way to go, big guy. You win. By like half an inch. Happy, shithead? Keep your eyes peeled for the therapy bill I’m gonna mail you. Not to mention the receipts for all the self help books. Love DadOfDivas. Good guy for sure.

Craig Heimbuch, Jeff Pugh et al represented ManOfTheHouse quite well. They were one of the main sponsors and it was awesome to mix it up a little bit with them. Note to self: if ever at a restaurant with them, NEVER follow Jeff’s order.Β But do be sure to check out their site. It’s excellent.

And lastly, I wanna give a quick shoutout to two guys I somehow hadn’t run into before this weekend. DaddyScratches and TheMuskrat. They’re both classic. Really enjoyed getting to know them and fired up to now be following them.

So there you have it. I don’t normally run posts which are more or less link-ups to a bunch of other sites. But I also don’t normally spend three entire days with such interesting and talented people.

That you all for making my weekend such an unforgettable one. I had a blast at M3Summit. I’d do it again in a second. Only I’d have to wait for a while. You know. Detox and all.

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About john cave osborne

John Cave Osborne is a writer whose work has appeared on such sites as DisneyBaby, Babble, YahooShine, TLC and the Huffington Post. He was also referenced by Jezebel one time, but he’s pretty sure they were making fun of him. He and his wife, Caroline, live with their five children and spastic dog in Knoxville, TN. Nothing annoys him more than joke-heavy bios written in the third person, with the possible exception of Corey Feldman.

  • http://wwwjackbenimble.blogspot.com/ Jack

    Be happy I wasn’t there to videotape the big measure-off between the two of you. At 6’10 I would have had a field day with it. πŸ˜‰

    Still disappointed that I didn’t get to hang with my redneck, midwestern and east coast friends. You guys with your funny accents and nifty clothes would have been great.

    Damn, I shouldn’t be talking smack because it is just not nice, but I blame it on Aaron at Daddy Files.

    • http://www.johncaveosborne.com john cave osborne

      @jack — three things…

      1. my accent is money.
      2. my vocal is rockstar.
      3. don’t you be questioning my threads. you big-ass goon.

      6-10? fo’ real doe?

      • http://wwwjackbenimble.blogspot.com/ Jack

        I can imitate your accent. People think that I am just another hick. πŸ˜‰ Big ass goon is accurate. Just tonight my hands were referred to as being meat paws-whatever that means.

  • http://wwwjackbenimble.blogspot.com/ Jack

    Be happy I wasn’t there to videotape the big measure-off between the two of you. At 6’10 I would have had a field day with it. πŸ˜‰

    Still disappointed that I didn’t get to hang with my redneck, midwestern and east coast friends. You guys with your funny accents and nifty clothes would have been great.

    Damn, I shouldn’t be talking smack because it is just not nice, but I blame it on Aaron at Daddy Files.

    • http://www.johncaveosborne.com john cave osborne

      @jack — three things…

      1. my accent is money.
      2. my vocal is rockstar.
      3. don’t you be questioning my threads. you big-ass goon.

      6-10? fo’ real doe?

      • http://wwwjackbenimble.blogspot.com/ Jack

        I can imitate your accent. People think that I am just another hick. πŸ˜‰ Big ass goon is accurate. Just tonight my hands were referred to as being meat paws-whatever that means.

  • http://sahdinlansing.com Chris (@tessasdad)

    @ Jack: Jeez Jack, you’re 6’10. Easy for you tall guys to talk smack. Wish you were there btw.

    @John: Wow man, feeling is mutual. It was a hoot to hang w/ you and Lovie. Great recap of the conference too.

    • http://wwwjackbenimble.blogspot.com/ Jack

      Chris,

      Came very close to making it, but had too many responsibilities. Got to remind Debbie and company to check the Jewish New Year next time around. Or, just move my family and synagogue. πŸ˜‰

  • http://sahdinlansing.com Chris (@tessasdad)

    @ Jack: Jeez Jack, you’re 6’10. Easy for you tall guys to talk smack. Wish you were there btw.

    @John: Wow man, feeling is mutual. It was a hoot to hang w/ you and Lovie. Great recap of the conference too.

    • http://wwwjackbenimble.blogspot.com/ Jack

      Chris,

      Came very close to making it, but had too many responsibilities. Got to remind Debbie and company to check the Jewish New Year next time around. Or, just move my family and synagogue. πŸ˜‰

  • http://www.dadcentric.com Jason

    Thanks for the kind words, John; it was great meeting you and Lovie. Come out to San Diego and I’ll buy the margaritas.

  • http://www.dadcentric.com Jason

    Thanks for the kind words, John; it was great meeting you and Lovie. Come out to San Diego and I’ll buy the margaritas.

  • http://dadofdivas.blogspot.com Dad of Divas

    John, it was so great to meet you and lovie!

    let’s just call it a draw on the height issue (us vertically challenged guys need to stick together). At least we have @tessasdad in the club with us.

    @Jack… I guess I could have tried to convince my old boss to come to the M3 Summit as well. At 7`4″ you two could have had fun next to one another sizing each other up…

    • http://wwwjackbenimble.blogspot.com/ Jack

      Chris,

      7’4 is simply insane. Far too big for me.

  • http://dadofdivas.blogspot.com Dad of Divas

    John, it was so great to meet you and lovie!

    let’s just call it a draw on the height issue (us vertically challenged guys need to stick together). At least we have @tessasdad in the club with us.

    @Jack… I guess I could have tried to convince my old boss to come to the M3 Summit as well. At 7`4″ you two could have had fun next to one another sizing each other up…

    • http://wwwjackbenimble.blogspot.com/ Jack

      Chris,

      7’4 is simply insane. Far too big for me.

  • http://www.realmendriveminivans.com PJ Mullen

    You are far too kind and in no way were you out of your league. Fine job and it was really great meeting you. I hope we have an opportunity to do it again soon.

  • http://www.realmendriveminivans.com PJ Mullen

    You are far too kind and in no way were you out of your league. Fine job and it was really great meeting you. I hope we have an opportunity to do it again soon.

  • http://www.benspark.com BenSpark

    John,

    I enjoyed your session, what little I was able to see of it as I bounced from room to room, but I think I as there the time when you were talking. I’ll get my photos up soon. I regret not meeting you while I was there or getting a copy of your book, I hear it is really good. I’ll have to go buy it dam it.

    • http://www.johncaveosborne.com john cave osborne

      ben, you were one i was sorry to miss, too. i had a lot of questions i specifically wanted to ask you with regard to SLRs. about to make my first purchase and need some of your smarts. hit me up w/ a DM or email when you get those shots up. i’d love to see them.

      • http://www.benspark.com BenSpark

        Absolutely John, You can ask me any question via e-mail it is benspark at the same thing dot com or a direct tweet is cool with me. I should be getting the shots up in the next few days, I got back home only to go right too work. I’ve since written my 3 days of recaps that are awaiting my selection of the photo-a-day photos to go with them.

  • http://www.benspark.com BenSpark

    John,

    I enjoyed your session, what little I was able to see of it as I bounced from room to room, but I think I as there the time when you were talking. I’ll get my photos up soon. I regret not meeting you while I was there or getting a copy of your book, I hear it is really good. I’ll have to go buy it dam it.

    • http://www.johncaveosborne.com john cave osborne

      ben, you were one i was sorry to miss, too. i had a lot of questions i specifically wanted to ask you with regard to SLRs. about to make my first purchase and need some of your smarts. hit me up w/ a DM or email when you get those shots up. i’d love to see them.

      • http://www.benspark.com BenSpark

        Absolutely John, You can ask me any question via e-mail it is benspark at the same thing dot com or a direct tweet is cool with me. I should be getting the shots up in the next few days, I got back home only to go right too work. I’ve since written my 3 days of recaps that are awaiting my selection of the photo-a-day photos to go with them.

  • http://dadofdivas.com Dad of Divas

    John… I would have to agree your accent is money and you and I should have started singing a little ditty at M3…next time! While I don’t know if @Jack is 6 10, I will vouch for the fact that my boss was 7`4. It was a bit like mutt and jeff when we had to stand next to each other on stage at Graduation.

  • http://dadofdivas.com Dad of Divas

    John… I would have to agree your accent is money and you and I should have started singing a little ditty at M3…next time! While I don’t know if @Jack is 6 10, I will vouch for the fact that my boss was 7`4. It was a bit like mutt and jeff when we had to stand next to each other on stage at Graduation.

  • http://www.fathermuskrat.com Muskrat

    I’m certain you’re like my 3rd or 4th favorite UT fan.

    I’m surprised you didn’t know me, too. I’m quite famous. Or notorious. Whatever.

    • http://www.johncaveosborne.com john cave osborne

      your coach has hair plugs.

  • http://www.fathermuskrat.com Muskrat

    I’m certain you’re like my 3rd or 4th favorite UT fan.

    I’m surprised you didn’t know me, too. I’m quite famous. Or notorious. Whatever.

    • http://www.johncaveosborne.com john cave osborne

      your coach has hair plugs.

  • http://dadofdivas.com Dad of Divas

    @Muskrat, I would have to say notorious

  • http://dadofdivas.com Dad of Divas

    @Muskrat, I would have to say notorious

  • http://www.cloudspark.com J Schmitt (@cloudspark)

    Definitely enjoyed meeting you at M3. But seriously, next year you’re getting hooked to the breast pump. It’s all for internet science, just ask the guys at DadLabs.

    • http://www.johncaveosborne.com john cave osborne

      i’m down. secretly? i have breast pump envy.

  • http://www.cloudspark.com J Schmitt (@cloudspark)

    Definitely enjoyed meeting you at M3. But seriously, next year you’re getting hooked to the breast pump. It’s all for internet science, just ask the guys at DadLabs.

    • http://www.johncaveosborne.com john cave osborne

      i’m down. secretly? i have breast pump envy.

  • http://i-heart-marriage.com Samantha Nelson

    john, great post. love the pictures of your beautiful family. i thought i had my hands full…you win, hands-down! :)

    • http://www.johncaveosborne.com john cave osborne

      thank you, samantha! and i’m sure you DO have your hands full. any parent does my friend. the cards in front of us are just that. OUR cards. and playing the hand to the best of your ability is always difficult. no matter how many children you have.

      thanks for your kind words. if you like those pics, be sure to check out my “last summer” video a few posts ago, now. there are some great shots of all four of them. all the best! jco

  • http://i-heart-marriage.com Samantha Nelson

    john, great post. love the pictures of your beautiful family. i thought i had my hands full…you win, hands-down! :)

    • http://www.johncaveosborne.com john cave osborne

      thank you, samantha! and i’m sure you DO have your hands full. any parent does my friend. the cards in front of us are just that. OUR cards. and playing the hand to the best of your ability is always difficult. no matter how many children you have.

      thanks for your kind words. if you like those pics, be sure to check out my “last summer” video a few posts ago, now. there are some great shots of all four of them. all the best! jco

  • http://theexceptionalman.com/ Caleb Gardner

    Thanks John. I was pretty bummed I couldn’t come to your panel either. They shouldn’t make smart people present simultaneously. :)

  • http://theexceptionalman.com/ Caleb Gardner

    Thanks John. I was pretty bummed I couldn’t come to your panel either. They shouldn’t make smart people present simultaneously. :)

  • http://worldofweasels.blogspot.com WeaselMomma

    Sounds like not only did I miss out on some great info and discussions, but meeting some really great people and having a great time.

  • http://worldofweasels.blogspot.com WeaselMomma

    Sounds like not only did I miss out on some great info and discussions, but meeting some really great people and having a great time.

  • Jeff Pugh

    John … the food I order makes a man out of you. Or maybe it was the drinks that immediately followed to kill the bacteria.

    Great to meet and hang out with you as well. Appreciate the love.

    And I’m sure we’ll be talking a lot more.

    • http://www.johncaveosborne.com john cave osborne

      jeff, i’ve been meaning to hit you up w/ an email. hopefully i’ll get around to it soon. all the best, brother. i’ll be in touch soon. keep up the good work.

  • Jeff Pugh

    John … the food I order makes a man out of you. Or maybe it was the drinks that immediately followed to kill the bacteria.

    Great to meet and hang out with you as well. Appreciate the love.

    And I’m sure we’ll be talking a lot more.

    • http://www.johncaveosborne.com john cave osborne

      jeff, i’ve been meaning to hit you up w/ an email. hopefully i’ll get around to it soon. all the best, brother. i’ll be in touch soon. keep up the good work.

  • http://www.blogonkevin.blogspot.com always home and uncool

    You fail to answer the big question: What did you bring me, daddy? What did you bring me!?

  • http://www.blogonkevin.blogspot.com always home and uncool

    You fail to answer the big question: What did you bring me, daddy? What did you bring me!?

  • http://lifeofanewdad.blogspot.com Otter321

    Sounds like fun. Glad all of ya’ll had a good time.

  • http://lifeofanewdad.blogspot.com Otter321

    Sounds like fun. Glad all of ya’ll had a good time.